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Inside Healthcare

Inside Healthcare is our newsletter and blog featuring thought-leading articles, news stories and resources on the hottest topics within the pharmaceutical and healthcare marketing industry.

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Qualified Specialist

Are You Confident That You’re Speaking to AHPRA-Verified Doctors?

May 5, 2025

If you’re a pharmaceutical company, marketer, agency, or healthcare brand, a key question to ask before any campaign is: “Is my audience AHPRA-verified?”

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Gp Digital Health Simple

5 Strategies for Digital Health Tech Companies to Accelerate Doctor Adoption

May 1, 2025

The adoption of digital health technologies is growing, but many doctors remain hesitant due to concerns about security, usability, and workflow disruption. To accelerate adoption, digital health tech companies must focus on practical solutions that address these challenges.

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Watch W Health Data

The Future of Healthcare is Digital — and Why Doctors are Embracing it

April 1, 2025

The digital transformation of healthcare is well underway, with doctors increasingly turning to technology to improve efficiency and patient care. However, while adoption is growing, familiarity and confidence in digital health solutions remain mixed, highlighting the need for better integration and support.

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Ai In Healthcare Image

Bridging the Trust Gap: How AI Can Gain Acceptance in Healthcare – GP Perspectives on the Benefits and Risks

March 3, 2025

Artificial Intelligence (AI) is increasingly being integrated into healthcare, promising to enhance efficiency, reduce administrative burdens, and improve patient outcomes. Yet why do so many doctors remain sceptical about its adoption.

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Insights from GPs and Specialists on Improving Prescribing Practices – Download your free Infographic

March 3, 2025

Open-ended responses from a recent AusDoc survey provide valuable qualitative insights into how prescribing practices for GPs and specialists can be improved. These responses highlight key themes and practical recommendations for enhancing access to information and support for healthcare professionals.

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Dr Prescribing Edited

Bridging the Gap: Information Needs of GPs and Specialists in Prescribing New Treatments

February 3, 2025

Understanding the unique needs of GPs and specialists is pivotal for fostering better prescribing practices. By tailoring resources and engagement strategies, stakeholders can support informed decisions, ultimately improving patient care outcomes.

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2 Blue Person Out Alone

GPs call for diagnostic support and education for rare diseases

November 1, 2024

An AusDoc survey has highlighted an opportunity for the pharmaceutical industry to help speed up the pathway to diagnosis and treatment of patients with rare diseases.

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1 Single Red Block In Group Representing Rare Disease Patient

Can pharmaceutical companies plug the gap in rare disease confidence?

November 1, 2024

While eight in every hundred Australians has a rare disease, GPs lack confidence in identifying these patients, which may delay diagnosis and treatment.

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Dreamstime M 249433936

Older weight-loss brands still popular among prescribers

July 31, 2024

Most respondents to an AusDoc survey prescribe weight-loss medications at least once a month, with legacy products enjoying strong brand recall alongside the newer entrants to the market.

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Dreamstime M 321011811

Australian doctors report a surge in patient questions about weight-loss meds, but survey finds a lack of confidence to answer

July 31, 2024

More than 85% of doctors report an increased number of patients asking about weight-loss medication over the past 12 months, but many lack confidence to discuss newer treatments, according to an exclusive AusDoc survey.

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